BREAK EVEN AVERAGE

BREAK EVEN AVERAGE

break-even point (BEP) is the point at
which cost or expenses and revenue are equal:
there is no net loss or gain, and one has "broken even".
A profit or a loss has not been made, although
opportunity costs have been paid, and capital has
received the risk-adjusted, expected return.

Basically if your break even avg is 1.4

For example:
With 20 rented referrals you will need
an average of 28 clicks every day to break even.

(28 / 20 = 1.4)

With 20 referrals that means an average
of 28 clicks or more from your referrals
each day you're in profit for the days
owning the refs.



credits to :schen2000