MANAGING REFERRALS AND AVERAGES FOR GOLDEN MEMBERS
The more days you renew the
lower the average is needed to break even.
For gold member the break even average renewing days with
50 referrals:
15 days=1.160
30 days=1.126
60 days=1.093
90 days=1.038
150 days=0.993
240 days=0.960
100 referrals:
15 days=0.913
30 days=0.880
60 days=0.847
90 days=0.791
150 days=0.747
240 days=0.713
150 referrals:
15 days=0.831
30 days=0.798
60 days=0.764
90 days=0.709
150 days=0.664
240 days=0.631
200 referrals:
15 days=0.790
30 days=0.757
60 days=0.723
90 days=0.668
150 days=0.623
240 days=0.590
250 referrals:
15 days=0.765
30 days=0.732
60 days=0.699
90 days=0.643
150 days=0.599
240 days=0.565
300 referrals:
15 days=0.816
30 days=0.749
60 days=0.716
90 days=0.660
150 days=0.609
240 days=0.574
350 referrals:
15 days=0.804
30 days=0.737
60 days=0.704
90 days=0.648
150 days=0.597
240 days=0.562
400 referrals:
15 days=0.795
30 days=0.728
60 days=0.695
90 days=0.639
150 days=0.588
240 days=0.553
450 referrals:
15 days=0.788
30 days=0.721
60 days=0.688
90 days=0.633
150 days=0.581
240 days=0.546
500 referrals: (lowest BEP avg for gold members)
15 days=0.783
30 days=0.716
60 days=0.683
90 days=0.627
150 days=0.576
240 days=0.541
About recycling:
If the current recycling policy is
not working time to adjust and make changes.
It's better to avoid static/strict rules
like recycling after X days of inactivity
and/or below Y average are not the best
thing you can do, because is like believing
that all of your referrals will behave the
same way.
Keep detail track of clicking stat/data
daily so you can study the refs behavior better.
It is easier to make a recycling decision
when you can see if a ref is clicking
in a profitable way or not.
Look at your referrals as a team.
As long the overall performance from all the referrals
keeps the account above BEP and in profit then you're in good shape.
There willl be some refs clicking above average,
some refs around the normal average,
some refs below average, and some
refs with 0 clicks...
Some examples:
Usually avoid recycling 0 clickers or new refs
give them at least 5 day or until you have
some clicking data from them to judge with.
If the refs haven't click for some times
and close to the free recycling days
(14 days of 0 clicks for std & golden members)
you may let the system replace it free for you on the 15th day
(just make sure the refs are not locked).
The more rented referrals clicking data collected the better
it may help you to determine if they are clicking in a profitable
pattern/behavior or not for your account.
Lets look at an example of a referral that is 5 weeks old:
5 weeks ago
4403044 = 19 clicks, avg = (19/7) = 2.71
4 weeks ago
0040004 = 8 clicks, avg = (8/7) = 1.14
3 weeks ago
0000040 = 4 clicks, avg = (4/7) = 0.57
2 weeks ago
0000004 = 4 clicks, avg = (4/7) = 0.57
Last week
0000030 = 3 clicks, avg = (3/7) = 0.428
Total clicks = 38
Overall average = (38 clicks / 35 days) = 1.085
Notice that the overall average is still
pretty high but during the last 3 weeks
the ref is not clicking well.
If your account is in profit you can be more
patient and give this ref a bit more time or else
3 or 4 clicks every week is not a
very profitable pattern and maybe
time to recycle this refs.
There are many more examples but
what matters the most is if you keep track
of the historic clicking data for some times
whenever you have doubt about a specific ref
you can always look them up to see how
they have been clicking and then decide if
they need to be recycled or not.
